Citation:
Marzouk, Omar, Joni Salminen, Pengyi Zhang, and Bernard J Jansen. 2021. “Which Message? Which Channel? Which Customer?-Exploring Response Rates in Multi-Channel Marketing Using Short-Form Advertising.” Data and Information Management.
张鹏翼 Pengyi Zhang
北京大学信息管理系Associate Professor and Associate Dean
Fanglibangqin Bldg, Room 405
pengyi [at] pku [dot] edu [dot] cn
(email)
