Citation:
Marzouk, O., Salminen, J., Zhang, P., & Jansen, B. J. (2021). Which Message? Which Channel? Which Customer?-Exploring Response Rates in Multi-Channel Marketing Using Short-Form Advertising. Data and Information Management.
张鹏翼 Pengyi Zhang
北京大学信息管理系Associate Professor and Associate Dean
Fanglibangqin Bldg, Room 405
pengyi [at] pku [dot] edu [dot] cn
(email)
