Citation:
O. Marzouk, J. Salminen, P. Zhang, and B. J. Jansen, “Which Message? Which Channel? Which Customer?-Exploring Response Rates in Multi-Channel Marketing Using Short-Form Advertising,” Data and Information Management, 2021.
张鹏翼 Pengyi Zhang
北京大学信息管理系教授、副系主任 Professor and Associate Dean, Department of Information Management, Peking University
北京大学方李邦琴楼
pengyi [at] pku [dot] edu [dot] cn
(email)
