科研成果 by Type: Report

Report

Wu, Z., & Dong, Z. (研究手稿). How brand identity impacts teenagers’ brand consumption intention: The mediating role of brand preference.

Wu, Z., & Dong, Z. (研究手稿). Brand engagement and irrational consumption of adolescents: The role of brand marketing and mindfulness.

Wu, Z., & Dong, Z. (研究手稿). Understanding the mental health and stressors of left-behind children.

Wu, Z., & Dong, Z. (研究手稿). Follow the herd or be yourself? Understanding the response of adolescents, as bystanders, to cyberbullying.