The purpose of this seminar is to provide selective coverage of the research carried out in the area of judgment and decision making. We will focus on the theories relevant to understanding how people make choices in a variety of settings. For each topic, we will attempt to determine the main ideas and research issues which have driven work in that area; what we have learned to date; and what gaps exist in our knowledge. 阅读更多有关 Seminar in Consumer Behavior: Judgment and Decision Making