Imagine, for a moment, what it would mean to be a perfectly rational consumer today.
Before buying a fridge, you would have to know the price of every similar fridge in the world; the qualities of every similar fridge; the durability and trustworthiness of every similar fridge; how much it would cost to ship and install every similar fridge; and how much time it would take to obtain that one perfect fridge with the ideal (whatever that means) combination of price, quality, and durability. 阅读更多有关 The Agony of Perfectionism (Atlantic)