简介

马京晶是北京大学国家发展研究院的长聘副教授。她于2015年在美国西北大学凯洛格商学院市场营销系获取博士学位。她的主要研究领域是消费者行为与决策,公益行为与决策。马京晶的研究成果被发表在世界顶尖级学术期刊上,其中包括消费者研究杂志(Journal of Consumer Research)、营销研究杂志(Journal of Marketing Research)、消费者心理学杂志(Journal of Consumer Psychology)和哈佛商业评论(Harvard Business Review)。马京晶的学术成果曾被世界各地多家权威媒体报道,其中包括福布斯、华尔街日报 、世界经济论坛、华盛顿时报、亚特兰大、当代心理学、新浪网等。

Jingjing Ma is an Associate Professor with tenure at National School of Development at Peking University. She received her Ph.D. in marketing from Kellogg School of Management in 2015. Her research focuses on judgment and decision making. Her studies utilize laboratory and field experiments, and leverage eye-tracking techniques and big data analytics. Her primary research area is understanding the benefits and pitfalls of the maximizing mindset and associated psychological mechanisms. She also conducts research to understand how to foster socially beneficial behavior. Her research has appeared in major journals such as Journal of Consumer Research , Journal of Marketing Research, Journal of Consumer Psychology , and Harvard Business Review. Her work has been featured in numerous media outlets, including the Wall Street Journal, Forbes, World Economic Forum, Washington Post, Atlantic, Scientific American, Psychology Today, and Quartz.