Seminar in Consumer Behavior: Judgment and Decision Making

The purpose of this seminar is to provide selective coverage of the research carried out in the area of judgment and decision making. We will focus on the theories relevant to understanding how people make choices in a variety of settings. For each topic, we will attempt to determine the main ideas and research issues which have driven work in that area; what we have learned to date; and what gaps exist in our knowledge. Class discussion will include conceptual topics, which deal with substantive issues in the domain of judgment and decision behavior, and research methodologies, which involve a discussion of the process of generating academic research. Coursework consists of scholarly readings, class presentations, and a term paper (research proposal).

学期: 

秋季学期

开课学年: 

2015