This book examines language and communication in a novel area of digital health. Situating itself within the sociocultural paradigm of literacy research, the book proposes a discourse-oriented approach to genetic literacy and applies it to the study of public engagement with direct-to-consumer (DTC) genetic testing—an emergent biotechnology operating at the intersection of personal genomics, consumer culture, and online health.
The author draws on a rich dataset comprising marketing materials from a leading genetic company in China, interviews with genetic test users, and online forum interactions involving consumers and members of the genetic company. Using in-depth analyses of authentic discourse data, the book examines how key stakeholders in DTC genetic testing discursively construct and negotiate socially situated knowledges about genetics and health to pursue a range of interactional goals. Challenging the static and cognitive view of genetic literacy as a set of decontextualised knowledge and skills in scientific and medical fields, this book argues for a reconceptualisation of genetic literacy as a dynamic and socially situated discursive practice. Building on key insights from medical sociology, the author discusses genetic literacy within the context of broader societal shifts, including the biomedicalisation of health and the rise of neoliberal ideologies and practices in contemporary healthcare.
Written in a clear and accessible style, this book will appeal to researchers and students working in the areas of sociolinguistics, discourse analysis, and health communication. It will also be of particular interest to practitioners in genetics and health, as well as members of the general public seeking to understand the social aspects of public engagement with genetics and health.
贾积有, 林质彬, 张莅凝. 京港教育数智化研究. 北京: 首都师范大学出版社; 2026 pp. 405.
This book analyzes the wealth management of mid-high net worth individuals and families. As China's economy develops and people's living standards improve, more and more families are becoming well-off and the middle-income group continues to expand. After creating wealth and becoming rich, better guarding, spreading and enjoying wealth is not only an urgent challenge faced by more and more micro-families, but also an inevitable need to enrich and energize people's livelihood and the connotation of a good life.
Mid-high net worth people are an organic part of China's middle-income group, as well as the future coordinates of many families that have just crossed into the middle-income group. An accurate portrait of this group and an in-depth study of the needs, habits, ways and effects of their family wealth management and distribution are conducive to better responding to the demands of affluent families to "keep, pass on and enjoy wealth," as well as exploring the path of solidly promoting common prosperity at the micro-family level.
From this perspective, Institute of Social Science Survey of Peking University has conducted a panoramic analysis on mid-high net worth people from panel survey with more 16,000 households in China after 10 years of tracking and investigation, from six aspects: behavioral patterns, financial asset allocation, non-financial asset allocation, commercial insurance allocation, children's commercial medical insurance allocation and pension insurance allocation, the importance of which is self-evident. As the first systematic work on asset allocation and insurance protection of Chinese middle and high net worth families, although part of the purpose is to explore the demand for insurance protection and develop the commercial insurance market, there is no doubt that this study is an important reference for the government to formulate social security policies and for financial institutions to optimize the supply of family wealth services.