@article {13537,
	title = {产品要销售  文化当先行},
	journal = {中国中小企业},
	year = {2000},
	pages = {26-28},
	keywords = {产品整体观念;消费者购买行为;冲动式;市场细分;企业经营;消费者观念;目标市场;促销费用;美国好莱坞;生活水平;},
	isbn = {11-3915/F},
	author = {周建波}
}
