@booklet {2199,
	title = {浅论提升我国出版业图书营销能力的几点策略},
	journal = {出版科学},
	volume = {18},
	year = {2010},
	pages = {17-23},
	abstract = {以现代营销理论为出发点,就困扰我国图书营销的一些重要因素进行讨论,并相应提出有助于提升我国出版业图书营销能力的三项策略.},
	keywords = {图书营销;整合营销传播},
	isbn = {1009-5853},
	author = {谢新洲 and 张炀 and 田丽}
}
