@booklet {3578,
	title = {企业信誉:最大的挑战},
	journal = {银行家},
	year = {2002},
	pages = {50-51},
	abstract = {社会一旦变得普遍不讲信誉，那么欺骗就变得不再丢人},
	keywords = {企业信誉;中国企业;北京市商业银行;核心竞争力;讲信誉;政府行为;信用卡;保险公司;家族企业;道德水准},
	isbn = {1671-1238},
	author = {张维迎}
}
