简介

马京晶是北京大学国家发展研究院的管理学副教授(长聘)、木兰学者、BiMBA商学院副院长。她于2015年在凯洛格商学院市场营销系获取博士学位。她的主要研究领域包括消费者行为与决策,公益行为与决策,心理健康与幸福。马京晶的研究成果曾被发表在世界顶尖级学术期刊上,其中包括消费者研究杂志(Journal of Consumer Research), 营销研究杂志(Journal of Marketing Research), 消费者心理学杂志(Journal of Consumer Psychology)和哈佛商业评论(Harvard Business Review)。马京晶的学术成果曾被多家权威媒体报道,其中包括福布斯、世界经济论坛、华尔街日报 、当代心理学、新华社、人民日报等。

Jingjing Ma is an Associate Professor with tenure at National School of Development at Peking University. She received her Ph.D. in marketing from Kellogg School of Management in 2015. Her research focuses on judgment and decision making. Her studies utilize laboratory and field experiments, and leverage eye-tracking techniques and big data analytics. Her primary research area is understanding the benefits and pitfalls of the maximizing mindset and associated psychological mechanisms. She also conducts research to understand how to foster socially beneficial behavior. Her research has appeared in major journals such as Journal of Consumer Research , Journal of Marketing Research, Journal of Consumer Psychology , and Harvard Business Review. Her work has been featured in numerous media outlets, including the Wall Street Journal, Forbes, World Economic Forum, Washington Post, Atlantic, Scientific American, Psychology Today, and Quartz.