<?xml version="1.0" encoding="UTF-8"?><xml><records><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">胡泳</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">营销武库里的战略导弹</style></title><secondary-title><style face="normal" font="default" size="100%">21世纪商业评论</style></secondary-title></titles><keywords><keyword><style  face="normal" font="default" size="100%">莱维特;营销界;顾客;全球化;武库;市场营销;</style></keyword></keywords><dates><year><style  face="normal" font="default" size="100%">2007</style></year></dates><pages><style face="normal" font="default" size="100%">108-109+8</style></pages><isbn><style face="normal" font="default" size="100%">1672-8343</style></isbn><language><style face="normal" font="default" size="100%">eng</style></language><abstract><style face="normal" font="default" size="100%">在营销界,莱维特甚至有&amp;quot;挑唆者、煽动者&amp;quot;的称呼,因为他&amp;quot;常常抓住商人的上衣领,猛烈地摇晃他们,对他们喊‘醒来!’&amp;quot;。</style></abstract><issue><style face="normal" font="default" size="100%">09</style></issue><call-num><style face="normal" font="default" size="100%">44-1615/F</style></call-num></record></records></xml>