@article {22943,
	title = {信誉管理不是形象营销},
	journal = {商务周刊},
	year = {2002},
	pages = {68-69},
	abstract = {信誉的积累具有{\textquotedblleft}难得易失{\textquotedblright}的特点,信誉积累的回报则具有{\textquotedblleft}前低后高{\textquotedblright}的特点},
	keywords = {形象营销;企业;投资;企业管理;财政管理;信誉管理;顾客;回报率;},
	isbn = {1009-4865},
	author = {胡泳}
}
