@article {22700,
	title = {营销武库里的战略导弹},
	journal = {21世纪商业评论},
	year = {2007},
	pages = {108-109+8},
	abstract = {在营销界,莱维特甚至有\&quot;挑唆者、煽动者\&quot;的称呼,因为他\&quot;常常抓住商人的上衣领,猛烈地摇晃他们,对他们喊{\textquoteleft}醒来!{\textquoteright}\&quot;。},
	keywords = {莱维特;营销界;顾客;全球化;武库;市场营销;},
	isbn = {1672-8343},
	author = {胡泳}
}
