<?xml version="1.0" encoding="UTF-8"?><xml><records><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Jiafeng Gu</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">What drives SMEs to adopt e-commerce? The joint role of testosterone and absorptive capacity</style></title><secondary-title><style face="normal" font="default" size="100%">Asia Pacific Journal of Marketing and Logistics</style></secondary-title></titles><dates><year><style  face="normal" font="default" size="100%">2023</style></year></dates><urls><web-urls><url><style face="normal" font="default" size="100%">https://www.emerald.com/insight/content/doi/10.1108/APJML-07-2021-0487/full/html</style></url></web-urls></urls><volume><style face="normal" font="default" size="100%">35</style></volume><pages><style face="normal" font="default" size="100%">90-107</style></pages><language><style face="normal" font="default" size="100%">eng</style></language><abstract><style face="normal" font="default" size="100%">Purpose The study aims to investigate the relationship between chief executive officers' (CEOs') prenatal testosterone exposure, absorptive capacity and e-commerce adoption by small and medium-sized enterprises (SMEs). Design/methodology/approach Based on a study of 1,519 SMEs led by a male CEO in China, the impact of entrepreneur's digital ratio on e-commerce adoption is empirically analyzed through a multivariate logistic model. Findings The results show that the second-to-fourth digit ratio (2D:4D), a reverse measurement of prenatal testosterone exposure, is negatively correlated with the adoption of e-commerce by SMEs. This evidence suggests that CEOs with high prenatal testosterone exposure have a higher probability of adopting e-commerce. In addition, this research indicates a positive correlation between absorptive capacity, which is defined by market innovation, process innovation and marketing innovation, and the adoption of e-commerce by SMEs. Originality/value This research can contribute to the discussion by providing new insights into the antecedents of the adoption of e-commerce in SMEs.</style></abstract><issue><style face="normal" font="default" size="100%">1</style></issue></record></records></xml>